Parham, a 41-year old state employee, says her kids repeatedly ask for Happy Meals, mainly for the toys. "We have to say no to our kids so many times and McDonald's makes that so much harder to do. I object to the fact that McDonald's is getting into my kids' heads without my permission and actually changing what my kids want to eat."I'm 42. I have a 5-year-old and a 2-year-old, so I have some basis for comment here. There is no word in the English language they hear more than "no". It is a word I am happy to issue. Kids are Want Machines. Parents guide children by saying "yes" to things they approve of, and "no" to things not approved of. Any parent is, in my opinion, abdicating the most basic role of the parent when they decide saying 'no' is too strenuous an act for them to carry out on an ongoing basis. Lovely, but typical for our times.
In the Kole house, the kids know better than to ask Dad for McDonald's. It ain't happening, with one significant exception. When we are doing a long drive, I will take them to a McD's with a "Playplace" in it. That way, they can stretch their legs and generally be kids in a way being cooped up in a car for hours denies. Isabel has been to McDonald's less than 10 times in her life, despite two of their restaurants within a mile of our house, either of which we will drive past, depending on which way we're headed out of our neighborhood.
I hope this mother does what we did here, and remove the TV from her house. If one would give up so easily to McDonald's commercials, it's going to have a lifetime of frustration. Suits will undoubtedly have to follow to toy makers like Mattel, and then later Anheuser-Busch, and General Motors. Not sure what recourse you'll have if the kiddos are introduced to cocaine and gangs.
This is a frivolous lawsuit as Exhibit 'A'.