I am pleased with the effort Ed Coleman is making in his bid to be re-elected to the City-County Council in Indianapolis as a Libertarian. He can't count on a majority of voters to keep him in office as a matter of blindly casting for the 'R' or 'D'. People have to know who he is and very consciously vote for him.
With this in mind, Ed and volunteers have been canvassing door-to-door in his Perry Township district, making his case. This is very satisfying to me. It's incredibly hard to reach voters any other way. Very small numbers turn out to political events. Advertise on TV or radio and the vast majority of the viewers or listeners are bound to be outside the district.
And, while Ed was bolstered with solid finances ($50,000) from the LNC- the Libertarian National Committee- he can't just saturate the airwaves with his ads, hoping that his district's voters happen to catch the programs. So, he's doing targeted ads on cable tv, on the system that airs in his district. Here is the full-length (2-minute) version, below. An edited version is airing in Perry Township.
Ed Coleman was originally elected as a Republican, as an at-large candidate in 2007. At the risk of bruising his ego, in my opinion, Ed was elected on the strength of having that 'R' after his name on the ballot. He certainly didn't go door-to-door over the whole of Marion County, nor spend $1 million on TV ads. At-large is a bellweather kind of election item. Going door-to-door is proven effective for Libertarian candidates. Phil Miller was elected to the Greenfield City Council in 1999 going door-to-door, and he hopes to be elected mayor there this year doing the same work.
So, Ed doing the work on multiple fronts, door-to-door and sharp media, gives him the best possible chance to win. I know from having been a candidate twice that you can always look back and see places where you might have been able to do more, or do better, in the effort to win people over and gain votes. With what I have seen, I don't think Ed will have any 'wouda coulda shoulda' about his effort. He's doing the right things.
Update: Maybe someone on the campaign team read the post, but I got an email within a couple hours of posting with details on team door-to-door for Coleman for this weekend.
Meeting Saturday, October 15 at 9:30am at Heine's World Famous Roast Beef, 7040 S Madison Ave, Indianapolis. More details and sign-up at an Indy Libertarian meetup page.