According to a series of advertisers' Twitter and Facebook statements, at least 20 different sponsors have now pulled their spots from Rush Limbaugh's radio show.Limbaugh gave a faux apology, and has since stuck to his guns. All well and good in the world of free speech. He can carry on and exercise his right, but it's going to be a much less lucrative gig for him if he does. He isn't winning for losing here. He's lost two radio station affiliates and probably isn't done losing stations or advertisers.
In case you're new to the kerfuffle—welcome out of hibernation!—advertisers began dropping like flies after Limbaugh called a Georgetown law student and women's rights activist a "slut" and a "prostitute" for supporting healthcare coverage for contraception.
Sleep Number and The Sleep Train, both mattress suppliers, were the first two advertisers to pull their ads Friday, and the numbers have grown tenfold since then.
Imagine if, instead, government had stepped in and censored his remarks. Limbaugh would have been made the victim by many, and not incorrectly, in a 'two wrongs don't make a right' kind of way. Nope- the market is taking care of this just fine, no government regulation necessary, thank you very much.